Who is Little Shop of Pins?

Little Shop of Pins, LLC is a creative venture owned and operated by married couple Jason and Amy Liwag, based in Portland, Oregon. Founded in Los Angeles in 2017, the company began as a passion project before quickly evolving into a full-time career. Their breakthrough came in 2019 when they ventured into the licensing world, securing their first contract with The Fred Rogers Company to create pins and stickers for the iconic brand. By 2020, their ambitions soared, and they expanded their partnerships to include top names like The Jim Henson Company and Mattel. Today, Little Shop of Pins works with a diverse range of independent artists, licensing partners, and global brands to produce unique merchandise. Notable clients include Laika, McMenimins, Netflix, Geeki Tikis, Apple TV,  Visa/Olympics, 505 Games, Hero Complex Gallery, Birdie G's, Color a la Mexicana, Mobilityware, and many others.

What did Jason and Amy do before Little Shop of Pins?

Jason has always been an artist and the creative powerhouse behind Little Shop of Pins. His journey into the world of pins began after attending a pin show in LA. With a background in illustrated screen printing, he decided to design a pin for an upcoming art show at Gallery 1988. The pin was such a hit that it sparked a desire to create more, setting the stage for the company’s success.

Amy, originally trained in Product Photography, worked as a Food Photographer in Los Angeles. Along the way, she picked up skills in package design and social media management. When Jason decided to explore the pin business, Amy immediately jumped in to help, and their combined skills and passions seamlessly transformed into a thriving business. Thus, Little Shop of Pins was born!

Why pins?

The inspiration for pins came from a mix of curiosity and practicality. Jason’s previous medium, screen printing, involved large, expensive pieces, so pins provided a more affordable and compact alternative. Plus, it was 2017, and the pin craze in Los Angeles was just beginning to take off—an ideal moment to jump in!

Does Little Shop of Pins have a brick-and-mortar store?

While Little Shop of Pins does not currently have a physical store, it’s always a possibility for the future. In the meantime, you can find their products online or at various retailers listed on their Stockists page.